At the 2022 Synapse Summit, an impactful dialogue unfolded between Nielsen’s Vice President of Diverse Insights & Partnerships, Charlene Polite Corley, and Black Stock Footage Founder & CEO, Imani Lee. The conversation centered on a critical and ongoing issue: the importance of Black representation in digital media, emphasizing how Black Stock Footage is addressing this challenge.

A recent study by McKinsey & Company revealed a stark truth about the film and TV industry: by failing to represent Black talent and stories, Hollywood is leaving a staggering $10 billion in revenue on the table each year. This isn't just a matter of social justice, it's a clear economic misstep.

At Black Stock Footage, we understand the power of diverse storytelling. We believe that audiences crave authenticity and connection, and that Black experiences deserve to be seen and celebrated on screen.